Something between
'they found you' and
'they paid you' is broken.

Your prospects arrive interested and leave without understanding why you're different. A diagnostic assessment fills that gap — educating, qualifying, and converting before you ever get on a call.

Experience it yourself
2,500+
Words per report
3 min
To complete
0
Templates used
// The gap nobody talks about

Most businesses pour money into getting attention. Then hand every prospect the same generic experience — the same website, the same pitch, the same "book a call" button — and wonder why most of them leave.

Some try to fix this with a quiz. Their prospects answer questions, get a score and a tier label, and close the tab. The loop closes — "now I know" — instead of opening one.

People act when they learn something new about their own situation. When the output names a problem they couldn't articulate, shows them a cost they hadn't calculated, and makes the next step feel obvious.

// Same questions. Different output.
Here's what your prospects
could be getting back.

Toggle between a typical scored result and a piqd diagnostic report. Same questions. Same person. Different outcome.

Scored Result
Diagnostic Report
Apex Coaching
62out of 100

Developing

You scored higher than 58% of respondents. Foundations in place with clear areas for growth.

Growth Stage
Your Scores by Category
Lead Qualification45%
Prospect Education38%
Personalisation Depth22%
Conversion Architecture55%
Recommended Next Steps
🎯

Improve Qualification

Consider implementing an intake process before calls.

📊

Track Your Numbers

Start measuring how many prospects convert to clients.

⚡

Personalise Outreach

Tailor your messaging to different prospect segments.

🤝

Build Your Pipeline

Create a structured process from lead to client.

Ready to Improve Your Score?

Book a free strategy session to discuss your results.

Book Your Free Strategy Call →
Powered by QuizTool Pro
Apex Coaching
Prepared for James Mitchell
Diagnostic Report
11 /mo
Prospects Lost
$5,000
One Client Is Worth
$12,500
Their Lifetime Value
01 — Your Situation
James, here's what your answers reveal. You're running a coaching practice where each client relationship is worth up to $5,000 upfront — and most come back for more, pushing the real value to around $12,500.
You're having prospect conversations regularly. The attention is there. But when you look at what happens to most of them — they vanish. They show interest, they seem like a fit, and then silence.
“
I spend hours on calls with people who were never going to buy. The good ones ghost and I don't know why.
— James's response, in his own words
02 — What's Actually Happening
Here's the pattern your answers reveal when you put them side by side. You have regular conversations with prospects. Your relationships are worth real money. But the experience they get before talking to you is completely generic. Everyone sees the same website. The same pitch.
You don't have a lead problem. You have an education problem. People are arriving at your door genuinely interested — and being left alone to figure out if you're the right fit. Most won't do that work. Not because they decided against you. Because nobody showed them why you're different.
03 — What This Is Costing You
Based on what you've described: around 15 prospect interactions per month, with most of them disappearing before they convert. That's 11 interested people per month who arrive, get a generic experience, and leave.
At a lifetime value of $12,500 per client — $5,000 initial × 2.5 because most come back — each one of those lost prospects represents real money walking out the door.
$0
WHAT ONE EXTRA CLIENT IS REALLY WORTH
$5,000 initial engagement × 2.5 (your clients come back). Convert just one more of the 11 who leave each month, and that's $12,500 sitting in the gap.
Capability Radar
Lead Qualification Education Personalisation Conversion Arch. Marketing Readiness
Your Conversion Profile
Lead Qualification
Developing
Prospect Education
Critical
Personalisation
Critical
Conversion Architecture
Moderate
RECOVERABLE REVENUE
Now3 months6 months$60K / 12 months
Based on Unbounce research: personalised experiences improve conversion by ~40%
The Path Forward
The gap
Your Personalisation score is Critical. Every prospect gets the same experience. At $12,500 lifetime value per client, that generic experience is expensive.
The fix
A diagnostic assessment built around your coaching methodology. Prospects diagnose their own problem through your lens, receive a personalised report, and arrive on your calendar already believing you understand them.
The shift
You stop convincing on calls. You start confirming. The diagnostic does the education and qualification work before you show up.

Everything above was generated from 13 multiple-choice answers. No templates. No generic advice. The report connected James's data points into a pattern he hadn't seen — and showed him the cost of that pattern in real numbers.

This is what your prospects would experience. Their problem. Your framework. A personalised diagnosis that makes booking a call feel like the obvious next step.

That was James's report. Want to see yours?

Try It With Your Answers →

This is a generated sample. The live diagnostic builds a report from your actual answers.

// How this gets built

You don't build this. We do.

A diagnostic this precise doesn't come from a template builder. It comes from understanding your offer, your buyer, and the gap between them.

01. StrategyWe study your methodology, your audience, and your sales process to design the right questions and scoring logic.
02. BuildAI diagnostic engine configured for your business. Your questions, your framework, your brand. White-labelled on your domain.
03. DeployLive on your site within 14 days. Every prospect gets a personalised report that pre-qualifies them before the first call.
04. OptimiseMonthly reporting and A/B testing so the diagnostic gets sharper over time, not stale.

Think of it as hiring a conversion strategist who also happens to build the tool.

// Don't take our word for it

Experience it with your own answers.

Take our Lead Conversion Gap Diagnostic. Answer 13 questions about your business. In under three minutes, you'll receive the same kind of report your prospects would get — built from your real situation.

Take the Diagnostic →

No account needed. Just your answers and an email for delivery.

~3 minutes — full personalised report

Want to see what this looks like for your business?

Drop us a message. We'll get back to you with a conversation about whether piqd fits your business — no pitch, no pressure.

Try the Diagnostic First